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THE FAMILY LEGACY CONTINUES

Empowering the weak to be able to defend against the strong

Jiu-Jitsu for Life.

When you start learning jiu-jitsu, it is typically in pursuit of fitness or enhanced self-defense capabilities (or a combination of the two). Over time, however, you begin to realize the extent to which the principles of jiu-jitsu are just as applicable in everyday life as they are in combat scenarios. Once you become effective at applying patience, technique, and strategy to solve challenging jiu-jitsu puzzles, everything from improving relationships to winning in business just gets easier.

At Gracie Lifestyle, we provide premium apparel and training gear inspired by the rich tradition of jiu-jitsu, allowing practitioners to embody the essence of the art, and its universal principles of efficiency, both on and off the mat.

Our Global Jiu-Jitsu Community 

To further our mission of making jiu-jitsu accessible to everyone, we launched Gracie University — an online global community where the transformative power of jiu-jitsu is available to all. We believe jiu-jitsu should be tailored to the unique needs of each individual, regardless of age, experience, or background, which is why we’ve developed specialized, demographic-specific programs designed to meet everyone where they are in their journey.

Gracie University offers programs for all levels, from beginners to seasoned experts, and fosters a supportive community of accredited Certified Training Centers, unofficial at-home 'Gracie Garages', and dedicated training partners to help students grow throughout their journey.Whether you're training for self-defense, fitness, or mastery, you will find expert instruction and a supportive global network waiting for you.

Ready to take your personal growth to the next level?

Gracie History

The Gracie family jiu-jitsu legacy spans three generations, with each further advancing and refining the gentle art.

1925

Carlos Gracie establishes the first Gracie Jiu-Jitsu Academy in Brazil

Carlos started teaching jiu-jitsu with three of his brothers from their home in Rio de Janeiro. The brothers begin building a reputation as effective fighters by arranging challenge matches against all comers on a regular basis. During this time, young Helio Gracie is plagued with frequent and inexplicable fainting spells, leading doctors to recommend that he avoid all physical activity.

 

Eventually, Helio began to practice the techniques and realized that due to his slim frame, he would have to develop his technique through trial and error. Emphasizing the use of leverage and timing over strength and speed, Helio modified countless techniques and, through trial and error, helped create what is now known as Gracie/Brazilian Jiu-Jitsu.

1978

Rorion Gracie brings Gracie Jiu-Jitsu to the United States

Rorion knew that the popularization of Gracie Jiu-Jitsu in the United States would open the door to worldwide exposure. He arrived in Southern California with nothing but his passion for Gracie Jiu-Jitsu and his faith that he would succeed. Short on money and turned away by every martial arts school, he resorted to teaching classes in his garage. He offered a free lesson to every person he met and, within months, had a dedicated following. 

1989

The First Gracie Jiu-Jitsu Academy in America

Local martial artists quickly grasped this significance of the stunning Gracie Jiu-Jitsu victories over heavy-hitting opponents. With 130 students training in the garage, and 80 more on a waiting list, Rorion and his brothers established the Gracie Jiu-Jitsu Academy in Torrance, CA.

1993

The Birth of the UFC

On November 12, the martial arts world forever changed with the airing of the first Ultimate Fighting Championship® (UFC). In the 1970s and 80s, the popularity of Hollywood martial arts hatched hundreds of fighting styles, with each claiming to be superior to all others. The Gracies sought to end the debate over which art was superior, once and for all, by pitting masters against each other in a true no-holds-barred setting. The resulting eight-man, single elimination tournament shocked the world, as Royce Gracie – the smallest and most unassuming fighter in the competition – emerged victorious. Royce’s victory, as had Helio’s victories before him, proved that Gracie Jiu-Jitsu was not only the most reliable system of self-defense, but also the only system that gives the average person a realistic chance against a larger, more athletic opponent.

1994

The U.S. Army Goes Gracie

The U.S. Army, the world’s most powerful army, chooses Gracie Jiu-Jitsu as the basis for its military combatives program. Members of U.S. Army Special Operations units charged with finding the most effective fighting systems selected Gracie Jiu-Jitsu based on its undeniable effectiveness. They asked Rorion to develop an intensive training course that would prepare soldiers for hand-to-hand combat in the least amount of time. After thoroughly analyzing hundreds of fights, Rorion identified 36 techniques that were used more often and with more success than all others. He crafted a course based on these techniques, and presented it to the Army. These techniques now serve as the foundation for the U.S. Army’s Modern Army Combatives Program, and have been adopted by hundreds of military and law enforcement organizations around the world. Today, through the Gracie Combatives program, the system is available to private citizens seeking maximum self-defense skills in the shortest amount of time.

2008

The Online Global Training Program

With a massive surge in the demand for Brazilian Jiu-Jitsu instruction, Ryron and Rener Gracie launch the online Global Training Program to preserve the effectiveness of the art as a self-defense system. By creating demographic specific programs for each segment of society, and then making them available to the world through the GracieUniversity.com interactive online learning center, people are given the opportunity to learn Gracie Jiu-Jitsu from anywhere in the world.

2017

Gracie University World Headquarters

To accommodate the worldwide expansion of Gracie Jiu-Jitsu, Ryron and Rener open a 32,000 square foot facility in Torrance, California to serve as the global headquarters for Gracie University.

2024

Jiu-Jitsu for Life

Gracie University surpasses 250 Certified Training Centers and 400,000 students in 196 countries. Jiu-jitsu is saving lives in every sector of society from military to law enforcement to healthcare and everyone in between…and it still feels like just the beginning.

Carlos Gracie establishes the first Gracie Jiu-Jitsu Academy in Brazil

Carlos started teaching jiu-jitsu with three of his brothers from their home in Rio de Janeiro. The brothers begin building a reputation as effective fighters by arranging challenge matches against all comers on a regular basis. During this time, young Helio Gracie is plagued with frequent and inexplicable fainting spells, leading doctors to recommend that he avoid all physical activity.

 

Eventually, Helio began to practice the techniques and realized that due to his slim frame, he would have to develop his technique through trial and error. Emphasizing the use of leverage and timing over strength and speed, Helio modified countless techniques and, through trial and error, helped create what is now known as Gracie/Brazilian Jiu-Jitsu.

Rorion Gracie brings Gracie Jiu-Jitsu to the United States

Rorion knew that the popularization of Gracie Jiu-Jitsu in the United States would open the door to worldwide exposure. He arrived in Southern California with nothing but his passion for Gracie Jiu-Jitsu and his faith that he would succeed. Short on money and turned away by every martial arts school, he resorted to teaching classes in his garage. He offered a free lesson to every person he met and, within months, had a dedicated following. 

The First Gracie Jiu-Jitsu Academy in America

Local martial artists quickly grasped this significance of the stunning Gracie Jiu-Jitsu victories over heavy-hitting opponents. With 130 students training in the garage, and 80 more on a waiting list, Rorion and his brothers established the Gracie Jiu-Jitsu Academy in Torrance, CA.

The Birth of the UFC

On November 12, the martial arts world forever changed with the airing of the first Ultimate Fighting Championship® (UFC). In the 1970s and 80s, the popularity of Hollywood martial arts hatched hundreds of fighting styles, with each claiming to be superior to all others. The Gracies sought to end the debate over which art was superior, once and for all, by pitting masters against each other in a true no-holds-barred setting. The resulting eight-man, single elimination tournament shocked the world, as Royce Gracie – the smallest and most unassuming fighter in the competition – emerged victorious. Royce’s victory, as had Helio’s victories before him, proved that Gracie Jiu-Jitsu was not only the most reliable system of self-defense, but also the only system that gives the average person a realistic chance against a larger, more athletic opponent.

The U.S. Army Goes Gracie

The U.S. Army, the world’s most powerful army, chooses Gracie Jiu-Jitsu as the basis for its military combatives program. Members of U.S. Army Special Operations units charged with finding the most effective fighting systems selected Gracie Jiu-Jitsu based on its undeniable effectiveness. They asked Rorion to develop an intensive training course that would prepare soldiers for hand-to-hand combat in the least amount of time. After thoroughly analyzing hundreds of fights, Rorion identified 36 techniques that were used more often and with more success than all others. He crafted a course based on these techniques, and presented it to the Army. These techniques now serve as the foundation for the U.S. Army’s Modern Army Combatives Program, and have been adopted by hundreds of military and law enforcement organizations around the world. Today, through the Gracie Combatives program, the system is available to private citizens seeking maximum self-defense skills in the shortest amount of time.

The Online Global Training Program

With a massive surge in the demand for Brazilian Jiu-Jitsu instruction, Ryron and Rener Gracie launch the online Global Training Program to preserve the effectiveness of the art as a self-defense system. By creating demographic specific programs for each segment of society, and then making them available to the world through the GracieUniversity.com interactive online learning center, people are given the opportunity to learn Gracie Jiu-Jitsu from anywhere in the world.

Gracie University World Headquarters

To accommodate the worldwide expansion of Gracie Jiu-Jitsu, Ryron and Rener open a 32,000 square foot facility in Torrance, California to serve as the global headquarters for Gracie University.

Jiu-Jitsu for Life

Gracie University surpasses 250 Certified Training Centers and 400,000 students in 196 countries. Jiu-jitsu is saving lives in every sector of society from military to law enforcement to healthcare and everyone in between…and it still feels like just the beginning.

ABOUT OUR STORE + PRODUCTS

About Us

At Gracie Lifestyle, our training attire and apparel are crafted to support you both on and off the mat. Our gis are made from premium, lightweight materials to provide unmatched flexibility, breathability, and strength—helping you find comfort in the discomfort of high-performance training. Beyond the mat, our lifestyle apparel embodies the confidence, discipline, and resilience you’ve honed through jiu-jitsu, allowing you to carry these principles into everyday life with comfort and style.

The Gracie Guarantee

If you’re not 100% satisfied with your product simply send it back within 30 days and we’ll refund your money on the returned items.

Black Belt Customer Service
There are two things we take very seriously, jiu-jitsu and customer service. If anything isn’t right with your order, just let us know and we’ll make it right... or you can tap us on the mat!

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